Deep Dive 2 & Questions
1. “From the buildings in which we live and work, to the cars we drive, or the knives and forks with which we eat, everything we use was designed to create some sort of marriage between
Form and
Function.”
2. The folks at IDEO state that they are not experts in any given area. But, they do claim to be experts on the
Processes of how to define stuff, which they apply to the innovation of consumer products.
3. After the team of designers is brought together, told the problem, and informed they have five days to “pull it off,” what phase of the design process do they immediately engage in?
- Brainstorm
- Give useful comments
- Come up with ideas
4. Give two examples of what the team members did during this phase.
a.
Give information and facts about the problems
b.
Brainstorm and work as a team (or otherwise teamwork)
5. List five rules-of-thumb that IDEO employees follow when they share ideas during the brainstorming phase:
a.
One conversation at a time
b.
Stay focused on topic
c.
Encourage wild ideas
d.
Defer judgement
e.
Build on the ideas of others
6. Why should wild (and sometimes crazy) ideas be entertained during the brainstorming phase?
Because with crazy and wild ideas they come to be brilliant ideas, and if we only came up with normal and "boring" ideas we wouldn't have the brilliant ideas we have today.
7. After the brainstorming phase was over, the team narrowed down the hundreds of ideas by
voting for those ideas that were not only “cool” but also
build able in a short period of time. What phase of the design process is this called?
The phase of design is called the the Enlightenment and Error process.
8. IDEO believes that the ideas and efforts of a
team will always be more successful than the planning of a lone genius.
9. Once the ideas were narrowed down and divided into categories, the group was split into four smaller teams. What phase(s) of the design process was each of these groups responsible for?
One group was responsible for shopping.
The second group was responsible for safety.
The third group was responsible for the checkout.
The final and last group was responsible for finding the stuff you need.
10. The leaders at IDEO believe that
playful behavior and a
fun environment are two important reasons why their employees are able to think quickly and creatively to produce innovative results.
11. Sometimes, people come up with great solutions that work by trying their ideas first, and asking for
opinion later.
12. Design is often a process of going too far and having to take a few steps back. What phase of the design process would the critique of the four mock-ups come under?
The phase in which the critique of the four mock-ups come under would be the Re-finding and Communicating results process.
13. Upon critique of the four teams’ models, it was obvious that none of the teams had developed an optimum solution. However, the people at IDEO believe that it is important to
fail often in order to
succeed sooner.
14. What percentage of the entire week’s time did it take to fabricate the final prototype?
The final prototype was fabricated in a time span of 1 day- 20%.
15. Instead of showering his design team with a tremendous amount of praise, what did the boss require his employees to do with their new design?
The boss required his employees to improve on there design.
16. Of all the things that we are surrounded by every day, what has not been placed through the design process?
Human body and nature have not been placed through the design process.
Conclusion
1. What did you find to be the most impressive part of the team’s effort?
The most impressive part of the team's effort was that they all work as a team, how nobody criticized each other's ideas and how the final product was effective, successful, and seemed astounding.
2. What advantages are there to having a design team with members that have non-engineering backgrounds?
Some of the advantages might include that some of the members might have crazier ideas, help the members who have engineering ideas improve on those ideas to create a better product, and it provides information from each person who are from all different types of fields not only in one specific field of engineering.
3. There was a point in the process where a self-appointed group of adults stepped up, stopped the ideas, and redirected the group to break up into teams. Why was this done?
This was done in order for the individual teams to come up with better and more ideas in the lowest range of time in order for them to go on to the next step or process.
4. At the end of the video, Dave Kelly states, “Look around. The only things that are not designed are the things we find in nature.” Can you think of anything that would contradict this statement?
I don't think this statement could be contradicted because every idea is done by thinking in the most minimal way possible, but only the things in nature are not engineered upon.
